YU Wants To Redefine Flagships With Its Upcoming Phone

Yu’s co-founder, Rahul Sharma recently shared a video on this twitter account which hints at an upcoming launch of their 2016 flagship this month.

The video which bore the caption “Redefining Flagship. This month…” features YU’s CEO smashing a miniature ship. From what we gather from the little teaser, YU definitely has game-changing model in their pockets and plan to launch it this month.

This is what Sharma has to say about the upcoming phone, “Excited to tell you all that our next device is round the corner and its nothing short of Incredible. It’s insanely beautiful and it will break some hearts. It will break records, it will break the conventional, it will break the rules…WAIT, it will break the flagships.”

YU’s last attempt at creating a successful flagship fell flat on its face. Yu Yutopia, their previous “flagship killer” was easily overpowered by competition.