Tata motors recently hired the football legend, Lionel Messi as its global brand ambassador for better promotion of its passenger vehicles globally. The captain of Argentina’s national football team is also a 4 time FIFA player of the year. A contract of two years has been signed between the both.
The event witnessed the handover of the association jersey to Lionel Messi. Tata motors is planning for a campaign with Lionel Messi, which they see as a symbol of welfare between the company and the youth worldwide.
Messi would be the best way of representing the product definition before the targeted audience in each and every market where Tata wish to establish its passenger products.