Speedy Working Motors ( SWM ) might make an entry to the Indian Market Via Kinetic

The news of Kinetic bringing premium motorcycles to India has been doing the rounds for quite a while now. SWM Motorcycles is an Italian brand which manufactures off-road motorcycles

Kinetic which was earlier known for it’s automatic two wheelers is a Pune based company. Currently the company is doing a feasibility study of whether there is a market for SWM products in India. If everything works out, Kinetic is going to launch two motorcyles in India - Gran Milano and Silver Vase. Gran Milano is a cafe racer while Silver Vase is a scrambler.

Both bikes have bodies built around a single steel tube with a double cradle frame. Both bikes are powered by a 445 cc single cylinder engine. While SWM believes that there is a market for their bikes in the country, Kinetic is still skeptical about the move as to pricing. While both companies are aware that importing the bikes CBU will double the cost due to import duties.

In this scenario one reasonable way of selling the bikes is through CKD ( completely knocked down ) route. However both the companies are yet to obtain a consensus on the pricing range ( estimated 1.5-2 lakhs ). And that is only possible if atleast a part of the motorcycles are made in India.

It is said that Kinetic will assemble the bike at their Ahemdabad plant and the motorcycles will be sold through Motoroyale showrooms. SWM bikes will be a competition to companies like UM and Royal Enfield in India.