Hyundai Turns Genesis into a Separate Luxury Brand

Hyundai announced the separation of Genesis and formation of a new luxury brand which was used on the flagship luxury sedan till date. The winged badge would serve as the logo for the upcoming brand and Genesis models would be classified by a new nomenclature using G as the initial.

The first mode from the Genesis would make its way in December 2015 and it would be most probably based on the Genesis Vision G concept. The company plans 6 launches till the end of year 2020.

The growing competition in the luxury segment would favor the feature loaded approach of the Genesis brand. It would rival against luxury car makes like Jaguar, Audi, Mercedes and many others.

The upscaled Genesis G90 sedan has been teased by Hyundai. The flagship sedan is said to replace the Equus from the Genesis list, with a total of 6 models in the company portfolio by the year 2020.

The car would go on sale in its native country, South Korea by the beginning of the next month. G90 is actually the production version of Genesis Vision Concept.

Genesis EQ900 (Genesis G90) will be launched in Korea on 9 December 2015. The car would be the first addition to the newly formed brand, confirming styling hues from the Vision G concept. Globally, the car would be launched in 2016.