While brands like Toyota, Mercedes Benz and Land Rover were nearly out of sales during the diesel ban in NCR, Maruti Suzuki enjoyed the time by gaining 5% market share, taking the total percentage of the India’s biggest car manufacturer’s share to 51%.
The factors which were favorable to the company included a petrol variant for every car as the prices of petrol and diesel are having a very little margin between them. Other things included the use of just 1.3 L and 1.6 L diesel engines, which were exempted from the ban due to their smaller size.
The introduction of new products like Vitara Brezza and Baleno just boosted the overall sales by bringing around 10,000 units of each on the road in the country every month. The top 10 markets for Maruti Suzuki account for around 40 percent of the sales, thereby managing the lower rural sales this year.
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