Royal Enfield's Research and Development Center in UK is developing a twin-cylinder 600-650cc (Codename P61) motorcycle in order to give the global brands a tough time for sales in developing markets. The brand recently updated it's lineup and introduced Himalayan, the tough tourer and adventure bike for those who want to keep their aspirations high while keeping the overall cost low.
Royal Enfield has gone many folds since the introduction of new machines to their lineup and the twin cylinder offering can easily take it's place against the entry level Harley cruisers in the country. Those who are forced to leave Royal Enfield due to the restriction of engine on 535cc bar could keep up with their favorite brand under a very attractive price tag from the company.
The official body type of the motorcycle will be known after the test mules are spotted in the wild. Till then, we can expect it to be a power cruiser. Harley Davidson, the most potential rival to the emerging Royal Enfield has a different way of thinking about their growth.
"We don't compete head to head with Royal Enfield and we don't think we see (smaller displacement bikes) as something we want to get into. The fact that lots of Royal Enfield customers aspire to come to leisure motorcycling at some time and hopefully Harley-Davidson is the first brand that they can think of," Marc McAllister, managing director of Harley-Davidson Asia-Pacific, said in a recent interview to ET.
Royal Enfield will cater the needs of the European amateur riders and expected power for the bike is expected to stay below 48 PS, providing a powerful ride under the A2 license category.
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