Maruti Suzuki celebrates 200 Nexa dealerships across the country within a short period of time. The 200th Nexa dealership is Kalyani Motors in Hyderabad while the company plans to setup 250 showrooms by the end of financial year 2016-17. The dealerships have presence in 121 cities and nearly sold around 1,85,000 vehicles in the last 18 months.
Maruti was not getting that required push in sales as people who needed some premium touch into their cars were missing them. They got back with this idea of differentiating the customer into two segments and letting them choose their basic needs out of both the dealerships. Hence, Nexa was born and the first car on sale was S-Cross.
The sales of S-Cross were negligible when compared to other Maruti cars but after the entry of Baleno, things started changing and both the dealerships went into successful drive. Nexa currently retails S-Cross, Baleno and Ignis while the upcoming product on the same platform is the new Baleno RS with turbocharged engine.
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