Erik Buell Racing is an American motorcycle sports company which produces street and racing motorcycles. Hero Moto Corp had earlier shown interest in the company to be bought, but that wasn't for the revival of the brand. Hero was more interested in acquiring the assets of the company, and as liquid assets for EBR went to bidders, the sale was withdrawn and Banks in the deal backed out on it.
The company was finally bought by Liquid Assets Partners. But the company had no investment, so the business was not revived. The company is up for auction again. The sale begins on 7 June and the live auction will be conducted on 8 June. The live auction will include both intellectual property and production equipments. Rest assets will be sold in the previous day auction. This auction will also mean an end to a very unconventional and innovative company with great designs free of Industry standards.